Boston Marine LLC (“Boston Marine,” “we,” “us,” or “our”) operates the website located at bostonmarinellc.com (the “Website”). We are committed to protecting your privacy and handling your personal information with care.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, request price quotes, schedule outboard motor service, or contact us.
By using the Website, you consent to the data practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Website.
1. INFORMATION WE COLLECT
We collect several types of information from and about users of our Website, including:
A. Personal Information You Provide Voluntarily
When you submit a contact form, request a quote, or book a service appointment, we collect information that you voluntarily provide. This may include:
- Contact Information: Name, email address, phone number, and physical mailing address.
- Boat & Equipment Specifications: Vessel manufacturer, model, year, and outboard motor serial numbers or VINs.
- Message Content: Any additional details or sensitive information you choose to write in the contact form or service request fields.
B. Information Collected Automatically
As you navigate through and interact with our Website, we use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns. This includes:
- FUsage Data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and dates/times of your visits.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track site activity. Specifically, we use:
- Google Analytics: To analyze website traffic, user demographics, and browsing behavior to help us improve our services.
- Facebook Pixel: To measure the effectiveness of our advertising, understand user actions on the Website, and deliver targeted advertisements (retargeting) to you on Facebook and Instagram.
2. HOW WE USE YOUR INFORMATION
We use the information we collect for various business purposes, including to:
- Provide requested quotes, estimate pricing, and coordinate service or maintenance for your outboard motors.
- Respond to your customer support inquiries and process your requests.
- Improve and optimize our Website, including troubleshooting, analyzing trends, and enhancing user experience.
- Deliver marketing communications, promotional materials, and targeted advertising (such as retargeting ads via social media) that we believe may interest you.
- Protect the security and integrity of our Website and business.
3. HOW WE SHARE YOUR INFORMATION
We do not sell, rent, or lease your personal information to third parties. We may share your information under the following limited circumstances:
- With Yamaha’s Marine Division: As an Authorized Yamaha Dealer, we may on occasion share customer lead information, product inquiry details, or motor serial numbers with Yamaha’s Marine Division for purposes of coordinating manufacturer warranty registrations, resolving technical support issues, or fulfilling specific product requests. If there is a possibility that your data will be shared with Yamaha, we will inform you or obtain your consent beforehand, as required by law.
- With Service Providers: We may share information with trusted third-party service providers who assist us in operating our Website, running our marketing programs (e.g., email newsletters), or conducting our business, provided they agree to keep this information confidential and secure.
- For Legal Protection: We may disclose your information if required to do so by law, or in the good faith belief that such action is necessary to comply with legal processes, protect and defend the rights or property of Boston Marine LLC, or protect the safety of our visitors and the public.
4. COOKIES & THIRD-PARTY TRACKING OPT-OUT
Most web browsers are set to accept cookies by default. You can adjust your browser settings to refuse or delete cookies. Please note that disabling cookies may affect the availability or functionality of certain features of the Website.
- Opting Out of Google Analytics: You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
- Opting Out of Facebook Interest-Based Ads: You can adjust your ad preferences on Facebook to opt-out of interest-based ads, or visit the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.
5. DATA SECURITY
We implement reasonable physical, technical, and administrative security measures designed to protect your personal information from unauthorized access, loss, misuse, alteration, or disclosure. However, please be aware that no transmission of data over the internet or any wireless network can be guaranteed to be 100% secure.
6. CHILDREN’S PRIVACY
Our Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without verification of parental consent, we will delete that information immediately.
7. YOUR RIGHTS & CHOICES
Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, or delete the personal data we hold about you. To exercise these rights, please contact us using the information provided below.
8. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. The “Last Updated” date at the top of this page indicates when the policy was last revised. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
9. CONTACT INFORMATION
If you have any questions, concerns, or legal notices regarding these Terms, please contact us at:
Boston Marine LLC
12 Cadish Avenue, Hull, MA 02045 USA
- Email: info@bostonmarinellc.com
- Phone: (781) 925-0806